![]() Click here for more on how to create an infographic Producing engaging visuals consistently, and producing great design. When businesses were asked what their biggest struggles were when producing visual content, they said this: And 84% of businesses that use infographics say that they’re effective.40% of marketers report that original graphics (including infographics) drive the most engagement out of all visual content.Publishers using infographics grow their traffic 12% faster than those who don’t.They’ll get a feel for your brand’s style – and that means they’ll recognise you in the future. When people read and share your infographic, they’ll see your logo, your brand colours, and your website on it. Just colours alone can increase brand recognition by 80%. Visual content is a vehicle for branding. They’ll assume that if you’ve spent time and money making it look perfect, then you’ve spent just as much time and money getting the content right, too. When you’ve got a well-designed, professional infographic, people are more likely to take your content seriously. And your audience knows it from the moment they lay eyes on it. You need a dedicated graphic designer to carefully put together the colour scheme, layout, and visual cues that make it appealing and easy to digest. They give you (and your message) more credibilityĪnyone can write out a few stats and facts in a short blog post.īut creating a slick infographic takes time. And that means it’s far more likely to go viral and attract attention than a plain old text article.Ĥ. Your infographic is three times more likely to get shares and likes on social media. That means it’s much easier to impress people immediately – and it’s much easier for them to click a single button to ‘Like’ or ‘Share’ your content. With an infographic, you’ve already got the full content out in newsfeeds the moment they’re shared. You might read the headlines and check out the pictures as they appear in your newsfeed – and then go on to actually read a small percentage of the articles that seem interesting. ![]() ![]() How often do you really read a news article or blog post that someone shares online? People love to share interesting facts through places like Twitter and Reddit – or even on a smaller scale through WhatsApp and Facebook Chat. And infographics are the perfect format to fit an online sharing community. One of the fastest (and cheapest!) ways to send your content and your brand around the world is through social media. But a visual version of the same content can hook your visitors before they’ve had a chance to start absorbing it. Words don’t catch your eye unless you’re already reading. It’s hard trying to hook a Google searcher that quickly with the opening line of an article or blog post.īut with a carefully designed infographic, it’s already had an effect on them before they really know it’s there.īright colours, quirky layouts, bold cartoons, and striking fonts. (Or four seconds or six seconds – it really doesn’t matter.) We’ve all heard the five-second rule when it comes to first impressions. It means a visual format is a brain-hacking shortcut to get your content into the minds of your visitors – faster, more often, and with less resistance.Īnd that means you’ll have more people reading your stuff, staying on your page, and coming back for more. (Some sources even suggest that our brains are 60,000 times faster at decoding information from pictures instead of text!) So what does that mean? And we process visual information much faster than text. We all love to read a good book or an article.īut in reality, our brains are hard-wired for something else:Īround 65% of us are visual learners. ![]() ![]() Here are 5 reasons why infographics are one of the best ways to boost your business’s profile: And when you get it right, people will spread it across the internet for you – with no tricky SEO or paid advertising. Search results are becoming more and more bloated with near-identical blog posts – and the top publishers are holding a near-monopoly over the first page of Google.Ĭreate something that’s original, interesting, digestible, and shareable.Īn infographic is one of the easiest ways to get started with visual content creation. It’s tough trying to cut through the clutter online. ![]()
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